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“DON’T SAY NO FOR THE PROSPECT”!!

Commercial Real Estate Leasing Agent Training - Beth Azor

We have a full retail leasing training curricula that can be tailored to suit the needs of your team. All of our commercial real estate leasing training workshops offer both classroom style advice, real-world simulations and experiential ‘on the street’ learning.

Yes – we canvass!

Some of the other topics cover in our commercial real estate sales training include:

  • How To Identify Great Tenant Prospects – Including the Top 5 Most Likely Tenants for ANY Center and the Top 3 Payers – should be on every leasing agents wish list!
  • How to Build a Pipeline of Prospects who Want To Be in Your Center Locals v. Nationals – A checklist of what you must say/do and ask for each
  • Canvassing Strategies that Yield Results
  • Determining Market Rent
  • Reading the Lease
  • Negotiating the Terms
  • Closing the Deal
  • ‘Locking Up Renewals, pain-free’
  • Learning that in negotiation “no” is a complete sentence

See Beth in action, at the The Shopping Center Group University, discussing negotiation.

What They're Saying About Beth

Stuart Wyllie

While my wife and I combined share over sixty years’ experience in commercial real estate, we sought Beth’s assistance when our son, who recently graduated from college, expressed an interest in the field here in South Florida. While Beth’s real estate experience is extensive, her real passion is the training and mentoring of young professionals and her programs is an excellent way to transition a student from academia to the real world. She provided our son with the practical knowledge necessary to launch a career in real estate. Today Beth continues to communicate, mentor and challenge him. We can’t thank Beth enough for the help she gave our son and us

Stuart Wyllie
President, The Graham Companies
Stephanie P. Addis

I just wanted to thank you again for the fantastic canvassing workshop on Tuesday. I feel like I learned a great deal. Being reminded of basic (but oh so important) skills associated with the day-to-day tasks that are a part of every leasing person’s day had a very empowering effect on me and how I want to approach my day, every day. I’ve already started using the pre-closing questions on initial calls with prospects and have found it very useful and, frankly, the response on the other end of the line has been positive as well. I think it shows that I’m taking an interest in what they want to do, in addition to giving me crucial information that will only help the deal process.

Stephanie P. Addis
The Shopping Center Group

The bootcamp was entirely invaluable. If you lack the confidence or knowledge to canvass successfully, this bootcamp will set your mindset and will give you the skills you need to lease vacant spaces.

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Bootcamp Attendee
Alanna Hogan

I can’t thank you enough for sharing your wisdom and talents so generously. Your seminar was the best investment I could make in time and money. You gave so much more then was necessary or expected. Most of all, you inspired us to match your tenacity and determination.

Alanna Hogan
Coldwell Banker Commercial NRT
Michael Kociemba

Training with Beth was a great experience. I am relatively new to retail leasing and her knowledge of how to get imbedded into markets and manufacture deals where there seem to be none will prove to be invaluable in my future. Not only was her approach seemingly simple, but it was very effective. I left the training excited and roaring to go canvass some prospects! It is rare when a person can inspire you to do that in just two days.

Michael Kociemba
Leasing Associate, Broad Reach Retail Partners, LLC.
Stephen Spiegel

Beth recently completed a one day training program for our leasing team. Everyone came out of the program enthusiastic and thinking more creatively about how to lease space in our centers. Beth’s creativity and experience provided our staff with often unique but practical ideas for how to canvass and develop relationships with potential tenants. I plan to have Beth work regularly with the team in the future.

Stephen Spiegel
Development Partner, Hendon Properties
Michael Venesky

I wanted to thank you for coming out and teaching us your various techniques. I was able to take away a great deal of different things. I really like how you get straight to the point and don’t beat around the bush when talking to potential game changer prospects. When we went out to canvas together I thought for sure you must have planted people in the streets to talk to us. We walked through the mall talking to different store owners and all of a sudden the mall manager taps us on the shoulder and right away we thought we were going to be kicked out but to our surprise she actually told us she does the same thing! And on top of that she told us who were good tenants and who would be interested in talking. It was crazy! Later on when we were walking along the outdoor plaza a man opened the door to ask what we were doing and invited us in to talk. What are the chances?! These people among many others were not planted at all but just by using your techniques we were able to draw them out to talk to us. That is why I called you our good luck charm that day! I really appreciate you passing along your knowledge to us.

Michael Venesky
EMMCO Corp.

Beth, thank you! For being a wonderful teacher. For taking an interest in me and my career. For telling me you believe I will be a successful leasing agent. For showing us your centers and sharing your story. And for helping me learn more in an afternoon than I have learned in the past few years. Your class is one of if not the best training session I’ve ever taken and I feel very fortunate to be an alumnus of the Rockstar School. Also, I can’t wait to hear what Domino’s is paying at your center and will be channeling $49!

PS: I used the “Shall I assume you’re no longer interested in leasing space with us…” line with a prospect and am driving up to Cleveland on Monday to sign the lease with him! Thanks!

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Workshop Attendee
Tere Blanca

I knew Beth had been very successful in helping emerging brokers in the retail sector become top producers with strong canvassing skills. I wanted to accelerate the learning curve for our emerging brokers at Blanca Commercial Real Estate and immediately reached out to Beth. She has successful client outreach and canvassing down to a science to turn every encounter into a real business lead using a simple and straight forward methodology. She is a great teacher that is able to communicate effectively and instill confidence in her mentees. I am thrilled with our emerging brokers improved canvassing skills and their performance after having participated in Beth’s class and canvassing activities. Beth’s sales and canvassing program results in new prospects and improved performance. I highly endorse Beth’s class and specialized sales/canvassing boot camps.

Tere Blanca
President & CEO, Blanca Commercial Real Estate

Since I began working with Beth I have seen an increase in my ability, my contacts, and………MY REVENUE!

Beth’s greatest assets in coaching is her genuine and earnest desire to help her clients achieve their goals.  She has shared her 30+ years of experience to help me replicate her successes and avoid her mistakes.  She has also introduced me to other people within the industry who have helped and furthered my career.  All while helping me plan how to achieve my goals and holding me accountable.

Far and away the best money I have spent in Commercial Real Estate!!

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Lash Hairston
Carolina Commercial