Keynote Speaking

Beth was our speaker for the morning General Session at the 2011 ICSC South Florida IDEA Exchange. One word sums it up….WOW!!! From start to finish the program was engaging, interactive, and full of energy. Beth conveyed information, strategies and tips with such enthusiasm. I have employed many her recommendations in my everyday work. Thank you for sharing your knowledge and experience with me and all of the attendees!!!

I wanted to let you know that I had the best canvassing week EVER last week! I was prospecting specially for a barber shop, beauty supply and medical office, all of which I have as former tenants at my center. I canvassed 5 barber shops and 2 of them viewed the space with me that same day. Same thing with the medical office; I canvassed about 7 doctors offices and out of the 7, one doctor followed me to the space and viewed it with me THE SAME DAY. This has never happened to me and the common denominator was that I had a flyer, pictures and floor plans with me of the spaces. The results: I ran credit on the barber shop today and sent him a proposal and the doctor’s broker has contacted me and is getting a proposal together. I’m saying all of this because I wanted to let you know that I listened to everything we discussed in our session in NY and in Atl and I’m putting it to practice. I’m really excited because I’m seeing results faster than I thought.

I went into the workshop being a little intimidated by the amount of information we were going to cover but left feeling confident in my future in leasing. Beth covered everything and explained the content so it made sense. It wasn’t just “do this because I did and I’m successful” but “do this because psychology supports these methods.” I came back into the office fired up and excited to start canvassing everywhere!

I very much enjoyed my time with you in our SE leasing workshop. Being in property management, it is very helpful to understand the leasing side of the business. Because as everyone knows, once the lease is signed, PM has to be the ones to honor and enforce the stipulations that leasing outlined. I would recommend your workshop to everyone in the company, from principals to maintenance.

I wanted to thank you for your presentation last week. It was refreshing to go to that type of seminar and be engaged rather than worrying about the calls or deals that were backing up. It is obvious you do what we do- probably just more diligently! Many of the things you spoke about refreshed my mind as to why I used to do them (and for some reason let fall through the cracks). I went out and picked up some spirals right away- I did that for the first 5 years of my career and somehow morphed to the 15 legal pads stacked all over my desk. You have a great blend of “old school” and “new tech” methods. You brought back memories of what I learned from my Grandfather (50 years in the business) and how he went about prospecting. With time being our commodity, I know the time spent with you will increase the value of my commodity. Thanks again.

Thanks Beth! You did great. I love your passion for teaching, practical counsel and lessons learned from your impressive background in shopping center leasing, development and ownership.

Beth Azor is definitely the Canvassing Queen! She is direct, knowledgeable and extremely witty. I have been in the leasing world for over 10 years. I have always been somewhat soft on the canvassing and have always felt it struggle and a chore. After spending two days with her and my team, I feel rejuvenated and have a completely new outlook on the canvassing experience. It doesn’t have to be a struggle or a chore and can in fact add some excitement to the sometimes tedious day. She has taught me that as long as your head is not looking for a tenant “today” the task at hand is to gain information from whoever it is, “YOU NEVER KNOW”. To take a chance and not discount any tenant as, “YOU NEVER KNOW” when you may come up with a property for a need for that particular Tenant. The more information you can gather and the more people you can meet face to face is invaluable information that you can use down the road. In addition, the one most important thing I came out of this is the more information you can gather on that first call, is the best negotiation tool as you move down the road from LOI to Lease. I have enjoyed the training immensely and hope that she can come back as often as possible!

We are so pleased that we hired Beth to work with our team! Spending the day with Beth will generate pages of notes for future reference but I wrote down two words at the top of my notes: Strategic and Unique. Beth spends the day teaching your team how to be effective with their time and memorable to your current and prospective tenants. Her communication skills are engaging and will make your team more effective. We look forward to working with her to continue to hone our skills in the future.

Thank you so much for the information at the ICSC convention workshop. I have to tell you that your workshop provided the most valuable information (and by far the least boring presentation!) that I’ve gotten at any of the workshops in my 8 years of attending the Florida Conference. Thanks!

I thoroughly enjoyed your presentation and managed to get several of our newbie retail brokerage staff to participate – you sent out your pearls of wisdom with humor and finesse; I could hear your ‘passion’ for real estate and the art of the deal in your voice…truthfully, that has to be what drives us to stay in this profession as the economy rolls over yet again.