Leasing Tip of the Day: When Nothing’s Working, Keep Going!

Every leasing agent hits a wall at some point. You’re making the calls, pounding the pavement, following up like a pro… and still, nothing.

I’ve been there. I once spent six months making 100 prospecting touches a day—50 cold calls, 50 canvasses. You know how much space I leased? Zero.

I was ready to quit. But my boss told me, “Sometimes it’s just timing. Stay the course.” And he was right. The next six months? I signed 50,000 square feet and had my first six-figure year.

Here’s what to do when your hustle isn’t paying off (yet):

1. Check Your Strategy: Are you targeting the right tenants for your space? Elbows are for destination tenants, end caps for impulse tenants—get the match right.
2. Refine Your Market Study: If deals aren’t closing, dig into market rents, competitor vacancies, and tenant expansions. Data wins arguments.
3. Track Your Activity: How many calls, showings, and canvasses did you do yesterday? No guesswork—track your numbers so you can tweak, not just hope.
4. Be Patient, Stay Persistent: Success isn’t always instant. Put in the work, trust the process, and keep going.

The leasing game is won by those who outlast the slump. Stay in the fight, and the deals will come!