Leasing Tip of the Day: Warm Up Cold Calls with a Competition Map
Leasing Tip of the Day: Warm Up Cold Calls with a Competition Map
Not a fan of cold calling Nationals? Here’s a trick: make them sit up and take notice by offering something valuable before you even pick up the phone.
Try this: send a map showing their competitors around your site. This simple addition catches their attention, making them more likely to respond. But keep it streamlined—focus on relevant brands or categories, not an overwhelming amount of labels.
I’ve seen callback rates skyrocket when I follow up with a national prospect after mailing them a personalized note with market insights. My go-to? A map of their locations and those of their competitors, along with a brief overview of local happenings. For smaller tenants, swap the map for a market study.
Want results? Send this intel to your top prospects before your first call. This thoughtful approach makes them see you as a resource, not just another salesperson. Try it, and watch those callbacks roll in!
Leasing Tip of the Day: Show Up & Throw Up
Show up And Throw up On a call today with one of my clients, she asked me to help her with a presentation to a National Retailer for her city. How can she “story tell” better to a potential national retailer about her city? She said she had another one earlier in the week that she thought she had bombed. I asked her what she did in the presentation, and she told me she shared all of the Chamber of Commerce stats of why they should consider opening a location in her city. So basically, she…. Showed up …
Leasing Tip of the Day: Financial Tips for a Smooth Start
Leasing Tip of the Day: Financial Tips for a Smooth Start If you’re new to…