Leasing Tip of the Day: Warm Up Cold Calls with a Competition Map
Leasing Tip of the Day: Warm Up Cold Calls with a Competition Map
Not a fan of cold calling Nationals? Here’s a trick: make them sit up and take notice by offering something valuable before you even pick up the phone.
Try this: send a map showing their competitors around your site. This simple addition catches their attention, making them more likely to respond. But keep it streamlined—focus on relevant brands or categories, not an overwhelming amount of labels.
I’ve seen callback rates skyrocket when I follow up with a national prospect after mailing them a personalized note with market insights. My go-to? A map of their locations and those of their competitors, along with a brief overview of local happenings. For smaller tenants, swap the map for a market study.
Want results? Send this intel to your top prospects before your first call. This thoughtful approach makes them see you as a resource, not just another salesperson. Try it, and watch those callbacks roll in!
Time Management Tips from Beth Azor
“How do you manage your time?” That is probably the question I am most asked…
Leasing Tip of the Day: How to Network the Right Way
“Intention” networking. For students and newbies. When you set up a lunch or coffee with an industry peer or mentor, it’s always smart to have a plan. Have a few questions ready. These are very valuable meetings and you, as the inviter, should not wing it. Nor should you spend 15 minutes telling the person what you’ve been up to. These experts’ time is very valuable. A typical coffee can take 90 min out of their schedule; a lunch, 2 hours. You want to learn from them. If they need info from you to help them give you appropriate advice, they will ask. Think ahead: “Why am I meeting with this person? What specific advice or market intel can I ask them about?” “Tell me about your journey or career …