Leasing Tip of the Day: The Power of Listening

Want to know a salesperson’s idea of listening? Waiting impatiently for the other person to stop talking so they can pitch their product. Seriously, real listening is the most important business skill you can have. It’s also the most powerful tool in a Rockstar’s arsenal.

Listening isn’t as simple as it sounds, and it’s a major challenge for rookies aiming to be Rockstars. But here’s the good news: anyone can become a great listener.

The key to listening is asking great questions and then shutting up. You need to genuinely listen to your prospect’s answers. Your goal is to have a purposeful conversation to learn about their needs and desires. Don’t pretend to listen. People can spot insincerity a mile away.

Here’s a Rockstar Tip: Prepare a list of the information you want to gather from your conversation. If you’re struggling to stay quiet, try taking notes while your prospect is speaking. This will help you focus on their answers and respond thoughtfully.

Real listening is about being genuinely interested in what your prospect has to say. It’s the secret to selling success. So, listen up and watch your leasing game transform!