Social media prospecting.

Since many of us have adopted social media platforms (IG & FB) to prospect for local tenants in our shopping centers, I am getting many screenshots of messages with some of you asking my opinion on why your responses are not high.

Here is what works for me – out of 10 DM’s I usually get 3-4 responses – 1 positive and 2-3 “No, Thank You’s.”

1️⃣ Short and sweet. My message is 1 question.

“Any interest in a Davie location? “

“Any interest in downtown Cleveland, adjacent to The Ritz?” (If you have a draw like a Ritz or something else that will grab attention- include it in the question)

“I dropped off a flier today at your food truck, any interest in a bricks/mortar location?”

2️⃣ I don’t include my name or my company name. THEY DON’T CARE! If they want to know more about me they can go to my page. You should have pix on your feed showing you are in CRE and retail leasing.

3️⃣ NO LINKS! Links will scream you are spamming. They won’t open a link – will YOU open a link from a stranger in your DM’s?

4️⃣ Don’t cut and paste the messages. If you do, the platform could put a momentary hold on your prospecting.

5️⃣ I can usually send 10-12 per time, 4-5 times during the day. I rarely do that much unless I am in the middle of a prospecting challenge. At night watching Netflix, I can send up to 18.

6️⃣ I definitely send a dm after canvassing a store I really like. Then I have 2 touches within minutes.

7️⃣ In the dm, remove anything like “This site will be great for you!” They are not interested in your opinion on this- you have no idea who they are, or what they think is great!

Good Luck!

5 years ago when we started talking about this, people thought we were crazy, it’s now caught on in a big way! Share your successes!

I have found 10% (1 out of 10 have interest)