Leasing Tip of the Day: Radio Silence…and what to do about it
Humor trumps anger (and nagging).
A few times in my career, I have found where professionals in a deal have
gone radio silent and I need them to call me back to get a deal back on
track or finished. No amount of voicemails or emails seems to help. I turn to
my favorite method of getting their attention…
COOKIES!
I call Cookies by Design and I put creative messages on the cookies such
as “please call me”, “(their company name) is #1!”, etc.
Inevitably, within 20 minutes of getting the cookies, they call and VOILA!
The deal is back on track!
Last week, I was speaking to a client and she mentioned she was having a
hard time getting a deal moved ahead because of an attorney who had an
overwhelming workload. He had apologized many times but to no avail…
the lease wasn’t getting done. I shared my cookie scheme; She loved it!
She sent cookies that same day and you’ve prob guessed by now that it
worked like a charm. The lease is now signed!!
She liked the cookie idea so much, she has since sent 11 bouquets and 10
have responded!!!
What ideas have you used to get someone’s attention?
Humor works every time! It’s not personal that they are not getting back to
you. They are distracted, busy, and most likely overwhelmed. Do something
fun to empathize and GET THEIR ATTENTION!!
Kudos to my client for acting on the suggestion!! (PS: Parents, this works for
kids too!)
