Leasing Tip of the Day: Locking in a Meeting with a National

Heading to a major conference? It’s the perfect chance to secure some face time with key retailers. Here’s how to make it happen:

Target Your Top 20: Make a list of the top retailers you want to meet. Check the event app or website to see if they’re attending, or give them a call to confirm.

Do Your Homework: Spend time researching. Check their social media, scan hashtags, browse Google News for recent press, and study their website and site requirements. This 20-minute investment will set you apart.

Submit a Quality Site Package: Once you’re confident your property aligns with their needs, submit a polished site package following their requirements to the letter. Only then, reach out to request an appointment at the conference.

Be Upfront About Your Goal: If you’re hoping for a full portfolio review, respect their time by being transparent about your objective from the start.

ROCKSTAR TIP: Even if your property isn’t an exact match, send the package anyway. In your cover letter, acknowledge the discrepancy but explain why you still think it’s worth their attention. This shows you’ve done your research and demonstrates confidence in what you’re offering.

Plan smart, be prepared, and make every minute count at the show!