Leasing Tip of the Day: Market Mapping – A Game-Changer for Retail Leasing Agents

Are you a retail leasing agent looking to up your game?

The answer might just lie in understanding and effectively navigating your property’s local market.

Market Knowledge is Power: Understanding your local market empowers you to make informed decisions.
Start with property flyers or Google maps to locate nearby businesses.

Details Matter: Pay close attention to existing lessees, property condition, accessibility, and tenant mix.

Keep an Open Mind: Occasionally turn off your GPS to discover unexpected opportunities.

Learn from Competitors: Visit competitors’ properties (within legal boundaries) and note what makes them stand out.

Observe the Bigger Picture: Consider the broader market, including roadwork, new developments, and local university plans.

Cast a Wide Net: Gather as much information as possible initially, and narrow your focus later.

Knowing your local market is the key to making informed decisions, negotiating effectively, and securing profitable lease agreements.

Happy Leasing!