Leasing Tip of the Day: The Hottest Hook Up in Town

Hook Up With The Hottest Residential Real Estate Agent in Town

Now, you might be wondering, “Beth, what does residential real estate have to do with retail leasing?” A lot more than you think!

Residential retailers, especially in smaller municipalities, are often the goldmine of market intelligence that many of us overlook.

When you’re working in a town or city with less than 150,000 people, it’s these local residential realtors who have their fingers on the pulse of the community.

Here’s why you should consider partnering with them:

1. Deep Community Insights – Most residential realtors are deeply involved in their communities.They know the local trends, the emerging neighborhoods, the places people are flocking to, and the hidden gems that are yet to be discovered.
2. Referral Opportunities – In many states, you have the option to incentivize these realtors by offering them a referral fee.I’ve found that around $.50 per square foot can be a good starting point.
3. Expand Your Network – By aligning yourself with a prominent residential realtor, you are essentially expanding your reach. They can introduce you to their network, which can open doors to prospects you might not have otherwise encountered.

So, the next time you’re looking to get an edge in your market, consider reaching out to a top residential real estate agent.

Set up a meeting, discuss potential collaboration, and let them know about the benefits, especially the referral fee.

This could be the beginning of a mutually beneficial partnership that takes your retail leasing game to the next level.

Remember, in the world of retail leasing, sometimes it’s the unconventional approaches that yield the most fruitful results.

Happy Leasing!