Leasing Tip of the Day: Knowledge Beats Chutzpah Every Time

Chutzpah can be great—it can help you pick up the phone, walk into a store, and make that bold ask. But without knowledge to back it up, it can cost you BIG. Trust me, I learned this the hard way.

Remember my “HA!” moment? When I arrogantly dismissed a caller asking about space for a video store—only to later find out he was Wayne Huizenga, founder of Blockbuster? Yeah… that mistake cost me hundreds of thousands of dollars.

Chutzpah alone isn’t enough. Preparation + Knowledge = Real Confidence.

Here’s why knowledge wins:

1. It gives you the courage to ask good questions. You don’t have to know everything—just enough to ask the right things.
2. It builds trust. Prospects can tell when you’ve done your homework. That credibility sets you apart.
3. It keeps you from making costly mistakes. Like, you know, laughing at a future billionaire.

So, before you pitch, before you call, before you canvas—prepare. Because confidence built on knowledge wins over chutzpah every time.