Retail real estate hinges on ICSC events. These events can make your year if you do it right… so DO IT RIGHT by preparing.
Failing to prepare is preparing to fail.
ICSC has a registration page that I am so thankful for. I highly recommend that you comb through this list and plan out your entire conference with meetings. Identify ten people who are your golden prospects.
These are people who represent the big retailer you’re dying to have in your center, people who financed a project similar to the new development you are seeking financing for, people who are the best-in-class vendors near your market, people who invest in projects like yours.
Two or three good meetings at ICSC can make your entire year.
Don’t spend your whole conference hanging out with the same people you already have relationships with. If you want to meet 50 new people per day, 10x it and make your goal 500 new people per day. This style of goal setting, as per Grant Cardone, makes you really stretch your goals, resulting in optimum performance and one heck of a year.
Now go kick some butt.
