Leasing Tip of the Day: Get Out and Canvass—Because It Works
Pop quiz: How many of your vacant spaces are getting filled with qualified call-ins? If your answer is less than 100%, it’s time to face reality: most leads from leasing signs don’t cut it.
Here’s the hard truth: less than 0.05% of calls off leasing signs are from truly qualified prospects. If you’re waiting for the perfect lead to call you, you’ll be waiting forever.
So what’s the solution? Canvassing. Get out from behind your desk, hit the pavement, and start meeting prospects face-to-face.
Why? Because:
- Relationships matter. People do business with those they know. When they’ve met you in person, it’s harder for them to say “no.”
- You’ll find hidden gems. Even seasoned pros overlook businesses right in their backyard. That “small shop” you’ve ignored might have eight locations and plans to expand (yes, it happened to me!).
- It’s effective. I average 15 new business cards for every 15 stores I visit. Those are 15 real connections you can’t make through cold calls or email blasts.
Remember: In today’s noisy, tech-driven world, it’s not just about who you know—it’s about who knows you. Canvassing is how you cut through the noise, build relationships, and uncover opportunities.
So stop waiting for the phone to ring and start creating your own success. Canvass!