Beth’s Blog

In retail leasing, not leveraging Facebook for prospecting is akin to leaving money on the table. After 33 years in the industry, I can assert without a shadow of a doubt: Facebook is not just an option for prospecting; it's essential. The platform's astonishing 33% response rate within 24 hours is unparalleled. Ask yourself, where else have you seen such efficiency? The answer is simple: nowhere! Facebook's magic lies in…

In today's fast-paced business world, you can't afford to miss out on the incredible opportunities that social media offers. It's like the essential reading you couldn't skip in college – it's a must-do! Let me tell you why. Connections are the lifeblood of our industry, and social media is the goldmine where you strike it rich. It's not only the largest source of this precious currency, but it's also the…

In the world of commercial real estate, the connections you make can be the key to success. One essential connection you should aim to build is with tenant rep brokers. These are the folks who represent tenants and handle the tenant side of a real estate deal, and they can be a valuable asset. So, how do you go about making these connections and nurturing them? Well, it's all about…

  Today, I want to talk to you about the power of being known. During my retail leasing career, I've learned that it's not just about who you know, but it's also about who knows you. You see, there are countless individuals right in your own community who are eager to connect with you. They're looking for your guidance, expertise, and enthusiasm. Don't keep them waiting – get out there…

If you're in retail real estate like me, you know that the action happens at the International Council of Shopping Centers (ICSC) events. These gatherings are the goldmine for networking and building connections in our industry. With over 200 of these events happening each year, there's really no excuse not to be a part of them, especially the local ones right in your backyard. Local and regional ICSC events are…

I've got a valuable lesson to share with you today. It's a simple one, but you'd be surprised at how often it's overlooked in the world of retail leasing. During my career, I've found that one of the most effective ways to find new tenants is by sharing your prospects with everyone around you. Now, you might be thinking, "Isn't that obvious?" Well, it should be, but you'd be amazed…

When leasing retail space, the key to securing the best rental rates is understanding your prospects' ability to pay. During my years in the real estate industry, I've realized that no matter how promising a tenant may seem, their sales performance is a critical factor that directly impacts your rental income. In retail leasing, we often talk about "health ratios," which essentially boil down to a company's ability to make money.…

Once you've completed your market study, become familiar with your product, memorized your exclusives, and digested the lease details, it's time to devise a prospecting strategy. The moment we've all been waiting for! So, what's the plan? Let's keep it simple. Start by selecting a property, any property, and focus on it exclusively, at least for now. Our key tool in this process is the 'Top FIVE USES' form (available in…

When it comes to successful retail leasing, a key factor often overlooked is getting the tenant mix just right. In my years of experience, I've seen the difference it can make when you strategically position tenants in your shopping center. Let's look at this crucial aspect of retail leasing and why it's essential to create a harmonious tenant mix. Have you ever wondered if you have mismatched tenants in your existing centers?…