Beth’s Blog

Leasing Tip of the Day: Ask These Two Qualifying Questions Let's talk about seizing the moment with those 'sign' calls – the prospects who come to you, giving you the upper hand in the conversation. Here's the deal: when you're on that first call, forget the hard sell. It's about understanding their needs, plain and simple. Think of yourself as a matchmaker, not a salesperson. Your goal? Get agreement on what…

Leasing Tip of the Day: Mastering Small Talk Over The Pitch The art of conversation can open doors to numerous opportunities. Let me share a piece of wisdom that has significantly impacted my approach to professional engagements and networking. Inspired by Jia Jiang's journey in "How I Beat Fear and Became Invincible Through 100 Days of Rejection," I've learned the immense value of embracing every encounter with openness and curiosity. In…

Leasing Tip of the Day: Make Fun Part Of The Plan It's easy to find ourselves caught in a web of routine and responsibilities, often overlooking an essential ingredient that can transform our efforts into success: fun. Yes, you read that right—fun is not just a way to lighten our days, but a strategic tool that can enhance our canvassing results. Consider this: what could be more uplifting than having…

Leasing Tip of the Day: Don't Ask This When Canvassing   Walking into a retail store, the first interaction is pivotal. Why do most sales pitches falter at the threshold? It's often the innocuous question, "Is the owner here?" This seemingly benign inquiry sends an unintended message, implying the person you're speaking to isn't significant enough. Imagine being the person behind the counter, your presence diminished by a single question.…

Leasing Tip of the Day: Canvass with a Strategic Plan Stephen Covey's insight, "Goals are pure fantasy unless you have a specific plan to achieve them," is a cornerstone of effective canvassing in commercial real estate. Imagine setting out to pack for an unknown journey - it's both daunting and inefficient. That's canvassing without a clear plan. A robust canvassing strategy isn't just about hitting the streets; it's about strategic…

Leasing Tip of the Day: The Canvassing Flyer Isn't Just A Piece of Paper The initial conversation with a potential tenant is just the beginning. That's where the magic of a well-crafted canvassing flyer comes into play. Unlike the fleeting nature of a business card, a great flyer is your key to continuing the conversation long after the initial handshake. Imagine walking into a potential tenant's space, flyer in hand,…