Beth’s Blog

Leasing Tip of the Day: The Canvassing Flyer Isn't Just A Piece of Paper The initial conversation with a potential tenant is just the beginning. That's where the magic of a well-crafted canvassing flyer comes into play. Unlike the fleeting nature of a business card, a great flyer is your key to continuing the conversation long after the initial handshake. Imagine walking into a potential tenant's space, flyer in hand,…

Let's talk about canvassing, the cornerstone of successful retail leasing. It's surprising how many get tangled in the web of overthinking – the best day to canvass, the best time, the weather concerns – sound familiar? Here's a wake-up call: Over 97% of leasing agents are caught in what I call "analysis paralysis." But guess what? More than a third of my tenants come directly from canvassing efforts. So, who's…

Finding innovative ways to fill those hard-to-fill spaces can often seem like an uphill battle. Yet, with the right mix of creativity and strategy, transforming these vacancies into vibrant, leased spaces is entirely achievable. Here are some fresh approaches to breathe new life into your prospecting efforts and uncover opportunities you might have previously overlooked. #1 - Revisiting conversations with current tenants can unlock valuable recommendations for potential new occupants,…

The time-honored technique of canvassing stands unmatched in its effectiveness. The essence of making real, tangible connections in the field cannot be replicated by modern media. It's about hitting the streets, engaging face-to-face with potential tenants, and immersing oneself in the very fabric of the community you aim to serve. My approach involves integrating canvassing into my weekly schedule, aiming for a mix of quantitative goals and qualitative discoveries. The…

In retail leasing, not leveraging Facebook for prospecting is akin to leaving money on the table. After 33 years in the industry, I can assert without a shadow of a doubt: Facebook is not just an option for prospecting; it's essential. The platform's astonishing 33% response rate within 24 hours is unparalleled. Ask yourself, where else have you seen such efficiency? The answer is simple: nowhere! Facebook's magic lies in…

In today's fast-paced business world, you can't afford to miss out on the incredible opportunities that social media offers. It's like the essential reading you couldn't skip in college – it's a must-do! Let me tell you why. Connections are the lifeblood of our industry, and social media is the goldmine where you strike it rich. It's not only the largest source of this precious currency, but it's also the…

In the world of commercial real estate, the connections you make can be the key to success. One essential connection you should aim to build is with tenant rep brokers. These are the folks who represent tenants and handle the tenant side of a real estate deal, and they can be a valuable asset. So, how do you go about making these connections and nurturing them? Well, it's all about…

  Today, I want to talk to you about the power of being known. During my retail leasing career, I've learned that it's not just about who you know, but it's also about who knows you. You see, there are countless individuals right in your own community who are eager to connect with you. They're looking for your guidance, expertise, and enthusiasm. Don't keep them waiting – get out there…

If you're in retail real estate like me, you know that the action happens at the International Council of Shopping Centers (ICSC) events. These gatherings are the goldmine for networking and building connections in our industry. With over 200 of these events happening each year, there's really no excuse not to be a part of them, especially the local ones right in your backyard. Local and regional ICSC events are…