Beth’s Blog

 Time Management Tips for Leasing Agents I’m not a time management guru, but I get asked all of the time about time management tips.  Here are 5 things that work for me. 1. “Important” TO DO List  Before I go to sleep, I add 3-5 “important” (IMPT) not urgent things on my Outlook calendar for 6 am the next day. (I define important as something that “moves” the ball and…

Meet the Tenants: Here are two things leasing agents should be doing with their properties: 1️⃣ Meet the Tenants: I highly suggest you get to know your properties by meeting the tenants. I can almost guarantee when you start going to the properties, your leasing activity will blow up. 👉 Be your tenant's customer. Sit down for a meal while canvassing, get your nails or hair done, and buy your…

Show up  And  Throw up    On a call today with one of my clients, she asked me to help her with a presentation to a National Retailer for her city. How can she “story tell” better to a potential national retailer about her city? She said she had another one earlier in the week that she thought she had bombed. I asked her what she did in the presentation, and she told me she shared all of the Chamber of Commerce stats of why they should consider opening a location in her city.    So basically, she….  Showed up  And  Threw up    Meaning she listed the 43 chamber stats that the retailer may or didn’t have any interest in.    Instead, my suggestions were the following:    1. Research if the retailer has opened other locations in a city nearby and find out specifics about the location they picked. Was it near the airport? Was it near high income? High traffic? Great visibility? Near high daytime pop? Near tourist destinations? and so on.    2. Ask the retailer why they picked that location in that other city and what they liked or didn’t like about that other location.    With this info from your research and your questions, you may determine your site is NOT the right site for the retailer and you should declare that immediately. If your site does seem to match similar site specifics from  other locations, then share THAT info and NO more!  The retailer does NOT want you to regurgitate the chambers’ 43 great points about your city. They want YOU to share the points that are of interest to them!    Don’t   Show Up And  Throw Up!

It’s all in the words we choose. No, it’s not what you think! Lol. During a week of prospecting in Cleveland, we were finishing visiting our list of stopping by 93 prospects we had identified in advance of the trip, and I was scrolling nearby cities for the targeted uses we wanted for Tower City Center. I happenstance typed in the word “fashion” vs “apparel” and WOWZA a whole new…

Facts not Fluff. With the flurry of ICSC shows upon us, my clients are sending me their shopping center fliers to review. My advice is always to remove the fluff. I’d rather see blank space than a bunch of general points like “great location”, “center improvements in ‘19” or “near busy highway”. Instead, include facts such as “65,000 cars passing daily” or “32,000 college students within 1 mile” or “$2.3M spent…