Beth’s Blog

In real estate, success isn’t luck—it’s effort. Want to get ahead? Start now and do it all: cold calls, visits, canvassing, handwritten notes, and texts. The best approach? The one you actually do. Don’t overthink it, and most importantly, Don’t Say NO for the Prospect. When you connect, get to the point—FAST. Time is gold, so respect your prospect’s by being direct and clear. Here’s the secret sauce: “Tellin’ isn’t…

Leasing Tip of the Day: When the National Says “No” Hearing “no” from a national retailer? It happens. When they give you a clear reason why they’re not interested, thank them for their feedback, learn from it, and move on. There’s no need to follow up in six months unless their circumstances or criteria change. Here’s the real value in that “no”: always ask why. A quick, “Can I ask…

Leasing Tip of the Day: Submitting the Perfect Package You’ve found the right contact—now it’s time to submit your property. Make it easy for the retailer to review your site by following their submittal guidelines to a T. Read and Follow Their Directions: Many retailers have specific submittal instructions on their websites. A complete, thorough package means quicker review and shows you’re serious. Some retailers require hard copies, while others…

Leasing Tip of the Day: Personalize Your Pitch for the Big Fish When you're pitching to a national retailer or digitally native brand, ditch the cookie-cutter approach. Your marketing needs to be 100% personalized. Here’s how to stand out: Tailor Every Detail: Customize your communications to fit their market and specific needs. You’re not casting a wide net; you’re targeting a match between their prototype and your property. Know Your…

Leasing Tip of the Day: Locking in a Meeting with a National Heading to a major conference? It’s the perfect chance to secure some face time with key retailers. Here’s how to make it happen: Target Your Top 20: Make a list of the top retailers you want to meet. Check the event app or website to see if they’re attending, or give them a call to confirm. Do Your…

Leasing Tip of the Day: Warm Up Cold Calls with a Competition Map Not a fan of cold calling Nationals? Here’s a trick: make them sit up and take notice by offering something valuable before you even pick up the phone. Try this: send a map showing their competitors around your site. This simple addition catches their attention, making them more likely to respond. But keep it streamlined—focus on relevant…

Leasing Tip of the Day: Find the Right Contact for the Big Fish Landing those big national tenants? It’s all about finding the right person. You might be a “local yokel” in their eyes, but don’t act like one! Get to the right contact—the person with real power in your market. Here’s the golden rule: don’t just fire off an email to the top exec and hope it trickles down.…

Leasing Tip of the Day: Nationals Need Even More Prep Legwork When pitching to national retailers, preparation is key—more so than with local stores. You’ve got to do your homework and be ready before you even think about reaching out. Here are some tips to make sure you’re prepared: Know their existing locations: If they already have a store in your market and you don’t know, that’s a major red…