Beth’s Blog

Leasing Tip of the Day: Locking in a Meeting with a National Heading to a major conference? It’s the perfect chance to secure some face time with key retailers. Here’s how to make it happen: Target Your Top 20: Make a list of the top retailers you want to meet. Check the event app or website to see if they’re attending, or give them a call to confirm. Do Your…

Leasing Tip of the Day: Warm Up Cold Calls with a Competition Map Not a fan of cold calling Nationals? Here’s a trick: make them sit up and take notice by offering something valuable before you even pick up the phone. Try this: send a map showing their competitors around your site. This simple addition catches their attention, making them more likely to respond. But keep it streamlined—focus on relevant…

Leasing Tip of the Day: Find the Right Contact for the Big Fish Landing those big national tenants? It’s all about finding the right person. You might be a “local yokel” in their eyes, but don’t act like one! Get to the right contact—the person with real power in your market. Here’s the golden rule: don’t just fire off an email to the top exec and hope it trickles down.…

Leasing Tip of the Day: Nationals Need Even More Prep Legwork When pitching to national retailers, preparation is key—more so than with local stores. You’ve got to do your homework and be ready before you even think about reaching out. Here are some tips to make sure you’re prepared: Know their existing locations: If they already have a store in your market and you don’t know, that’s a major red…

Leasing Tip of the Day: Don’t Count Your Commission Until the Check Clears We’ve all heard, "Don’t count your chickens before they hatch," and that applies just as much in retail real estate. In this business, it’s tempting to get excited about your commission before the ink is dry, but trust me—don’t do it! I’m a big believer in setting goals and tracking progress, but I have a personal rule:…

Leasing Tip of the Day: Do the Math Believe it or not, I used to be math-phobic. Today, I run an $80+ million portfolio, but when I started, I couldn’t tell the difference between income and expense, net and gross, or asset and liability. I had to re-educate myself (and trust me, I was an English major, not a numbers person!). Here’s the thing—if you want to excel in retail…