Leasing Tip of the Day: Warm Up Cold Calls with a Competition Map

Not a fan of cold calling Nationals? Here’s a trick: make them sit up and take notice by offering something valuable before you even pick up the phone.

Try this: send a map showing their competitors around your site. This simple addition catches their attention, making them more likely to respond. But keep it streamlined—focus on relevant brands or categories, not an overwhelming amount of labels.

I’ve seen callback rates skyrocket when I follow up with a national prospect after mailing them a personalized note with market insights. My go-to? A map of their locations and those of their competitors, along with a brief overview of local happenings. For smaller tenants, swap the map for a market study.

Want results? Send this intel to your top prospects before your first call. This thoughtful approach makes them see you as a resource, not just another salesperson. Try it, and watch those callbacks roll in!