Leasing Tip of the Day: Canvass with a Strategic Plan
Stephen Covey’s insight, “Goals are pure fantasy unless you have a specific plan to achieve them,” is a cornerstone of effective canvassing in commercial real estate. Imagine setting out to pack for an unknown journey – it’s both daunting and inefficient. That’s canvassing without a clear plan.
A robust canvassing strategy isn’t just about hitting the streets; it’s about strategic preparation and execution. For instance, dedicating a day to canvass areas like Middletown and Kingston, NY, with a goal to engage with a substantial number of tenants, requires more than just enthusiasm. It demands a detailed plan encompassing goals, expectations, materials, dress code, and a precise timetable.
Your plan should outline specific objectives, like initiating conversations with 50–65 tenants and capturing 5–10 small shop leads. Arm yourself with a positive attitude, in-depth knowledge of the site plan and rents, and remember – your smile is your most powerful tool.
Additionally, incorporating visual motivation, like a map with stickers marking canvassed locations, not only tracks progress but also fuels competitive spirit and ambition within the team.
A detailed canvassing plan transforms your goals into tangible outcomes, making the journey from dreamer to achiever not just possible, but achievable.
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