Leasing Tip of the Day: How to Learn Your Market
If you want to learn your market, what's the first thing you should do? Get out and go for a drive. Get out of your office and drive around, making sure to notice shopping centers, drive-throughs, and more. Look through the vacancies. Walk through the anchors. See the tenants. See the customers that are walking through the tenant spaces, so you can feel and understand what's going on in your market. Knowing your market is crucial and will help you in your career so much more than just getting information from a website. I hope this encourages you to get in the car and drive! …
