Leasing Tip of the Day: Show Up & Throw Up

Show up

And

Throw up

On a call today with one of my clients, she asked me to help

her with a presentation to a National Retailer for her city.

How can she “story tell” better to a potential national retailer

about her city? She said she had another one earlier in the

week that she thought she had bombed. I asked her what

she did in the presentation, and she told me she shared

all of the Chamber of Commerce stats of why they

should consider opening a location in her city.

So basically, she….

Showed up

And

Threw up

Meaning she listed the 43 chamber stats that the retailer

may or didn’t have any interest in.

Instead, my suggestions were the following:

1. Research if the retailer has opened other locations in

a city nearby and find out specifics about the location they

picked. Was it near the airport? Was it near high income?

High traffic? Great visibility? Near high daytime pop?

Near tourist destinations? and so on.

2. Ask the retailer why they picked that location in that

other city and what they liked or didn’t like about that

other location.

With this info from your research and your questions,

you may determine your site is NOT the right site for

the retailer and you should declare that immediately.

If your site does seem to match similar site specifics from

other locations, then share THAT info and NO more!

The retailer does NOT want you to regurgitate the chambers’

43 great points about your city. They want YOU to share

the points that are of interest to them!

Don’t

Show Up And

Throw Up!