Keynote Speaking

Beth’s training program has become a critical component in the success of our new leasing agents. She is able to provide them with a solid foundation in all aspects of leasing, along with a set of tools that will benefit them throughout their careers. We have seen that those agents who have taken part in her training are able to ramp-up quicker and produce more income for the company.

Beth spoke at our Leasing Symposium to kick-off ICSC RECon in Las Vegas. This annual event recognizes the top leasing professionals in the industry. Beth impressed everyone in the room! Her fresh ideas and insightful coaching captured the attention of all in attendance.   Since the meeting, many of our leasing broker teams have implemented Beth’s strategies and have had significant success.

Beth brought me into commercial real estate in late 2000 while she was President of Terranova Corp. At that time Terranova was known to have the most effective and most intense training for retail leasing agents known to man – only 1 out of 4 prospective agents would make it. During the training she instilled the discipline to use ACT! database (which I still use today), canvassing on a regular basis (which I still do today), lease negotiation tactics (“telling ain’t sellin”, “you have 2 ears and 1 mouth”, “5 no’s to get a yes”, “sending cookies”, “consistent persistence”, “the definition of assume”, etc, etc), and other skills that made me a great retail leasing agent. Not only is she a legend in commercial real estate but she is an awesome person. She is always helping out new people to the industry (especially if they attended FSU) with her mentor-ship and advice. If you hire Beth to help your leasing or development, she will without a doubt increase the production and value of both tremendously.

I’m new to the industry and I can honestly say Beth’s workshop has been the most beneficial thing for me thus far. She gave me a much better understanding on what to look for and how to draw tenants using that knowledge. She ingrained in me that knowledge is power and with hard work and persistence, that success will come. One thing I never thought of before, but could be very valuable to anyone, is that she told us to use all resources to our advantage (Yelp, “best of’s”, South Florida business Journal, advertising, = $$$) Above all, LET THE TENANT SAY NO, NEVER SAY NO FOR THE TENANT.

I just wanted to thank you again for the fantastic canvassing workshop on Tuesday. I feel like I learned a great deal. Being reminded of basic (but oh so important) skills associated with the day-to-day tasks that are a part of every leasing person’s day had a very empowering effect on me and how I want to approach my day, every day. I’ve already started using the pre-closing questions on initial calls with prospects and have found it very useful and, frankly, the response on the other end of the line has been positive as well. I think it shows that I’m taking an interest in what they want to do, in addition to giving me crucial information that will only help the deal process.

The bootcamp was entirely invaluable. If you lack the confidence or knowledge to canvass successfully, this bootcamp will set your mindset and will give you the skills you need to lease vacant spaces.

It was a pleasure meeting you at the RBN event on the Sunday of the show. I really enjoyed your forward thinking presentation, encouraging brokers nationwide to take unorthodox, thoughtful approaches when striving to connect with decision makers. I look forward to keeping in touch and wish you continued success in our wonderful industry!

Beth’s Rookie to Rockstar Leasing Camp is a great investment for you future. The first 10 minutes were worth the trip!

I had the pleasure of very recently attending Beth Azor’s Rockstar to Superstar Canvassing Leasing Workshop. In a nutshell, I must say that this session surpassed any and all expectations I may have had prior to going. Not only is Beth a wealth of knowledge with her many years of great success in this business, but her passion for teaching and mentoring clearly shines through. I would suggest this workshop to not only those that are new to our industry, but also to anyone else that can carve out just a small amount of time to attend this seminar as a refresher course, as Beth’s tried and true tactics and strategies have proven results! Beth – I want to thank you again. You are an inspiration and your ease of delivery in something as simple as the quote: “just get out there and talk to people” is a daily reminder that any one of us has the potential to achieve great things in this business.

10/10 would recommend this seminar to anyone in retail leasing. Beth will help you think outside the box and help you reach your goals in an organic way.