Keynote Speaking

I knew Beth had been very successful in helping emerging brokers in the retail sector become top producers with strong canvassing skills. I wanted to accelerate the learning curve for our emerging brokers at Blanca Commercial Real Estate and immediately reached out to Beth. She has successful client outreach and canvassing down to a science to turn every encounter into a real business lead using a simple and straight forward methodology. She is a great teacher that is able to communicate effectively and instill confidence in her mentees. I am thrilled with our emerging brokers improved canvassing skills and their performance after having participated in Beth’s class and canvassing activities. Beth’s sales and canvassing program results in new prospects and improved performance. I highly endorse Beth’s class and specialized sales/canvassing boot camps.

Beth brought me into commercial real estate in late 2000 while she was President of Terranova Corp. At that time Terranova was known to have the most effective and most intense training for retail leasing agents known to man – only 1 out of 4 prospective agents would make it. During the training she instilled the discipline to use ACT! database (which I still use today), canvassing on a regular basis (which I still do today), lease negotiation tactics (“telling ain’t sellin”, “you have 2 ears and 1 mouth”, “5 no’s to get a yes”, “sending cookies”, “consistent persistence”, “the definition of assume”, etc, etc), and other skills that made me a great retail leasing agent. Not only is she a legend in commercial real estate but she is an awesome person. She is always helping out new people to the industry (especially if they attended FSU) with her mentor-ship and advice. If you hire Beth to help your leasing or development, she will without a doubt increase the production and value of both tremendously.

The workshop experience was by far the most beneficial tool I’ve received in my short time in leasing. The canvassing materials, prospecting techniques, and time management tips were so incredibly helpful. I do wish the first day of the workshop was a bit longer, as I felt it seemed a little rushed at times.Overall, it was an amazing experience and I would recommend it for anyone looking to seriously improve their careers in real estate.

I enjoyed the small portion I was able to sit in on. More importantly, I had the chance to touch base with two of the agents and they were very positive and re-energized. They are debriefing as a team over a beer right now, so I look forward to hearing the group reaction tomorrow. You truly have a unique talent for what you do well, and for sharing it as well.

Beth, your presentation and educational sessions were invigorating and enlightening. As I am entering my 27th year of deal making, I have become overwhelmed and in a reactive mode. I have a goal to engineer my situation to allow me the time to be pro-active and much of what you taught is in that vane. Thanks!

Beth’s training program has become a critical component in the success of our new leasing agents. She is able to provide them with a solid foundation in all aspects of leasing, along with a set of tools that will benefit them throughout their careers. We have seen that those agents who have taken part in her training are able to ramp-up quicker and produce more income for the company.

I just wanted to thank you again for the fantastic canvassing workshop on Tuesday. I feel like I learned a great deal. Being reminded of basic (but oh so important) skills associated with the day-to-day tasks that are a part of every leasing person’s day had a very empowering effect on me and how I want to approach my day, every day. I’ve already started using the pre-closing questions on initial calls with prospects and have found it very useful and, frankly, the response on the other end of the line has been positive as well. I think it shows that I’m taking an interest in what they want to do, in addition to giving me crucial information that will only help the deal process.

The training you provided N3 related to business development, real estate negotiation and leasing was amazing…Everyone who attended told me they were glad we did it and it was the best training they received in our company’s 8-year history.

In August of 2009 I was tasked with leasing a shopping center that had fallen to 25% occupancy in a very tough market. In October, I took Beth’s leasing seminar and she actually accompanied me on multiple canvassing trips. I have no doubt that the tips and tools I learned from Beth have helped me turn that property around. Not only are we now at 65% occupancy with multiple deals in the works, but I have built up a pipeline of prospects to KEEP the center stable and occupied for years to come!

I would like to commend Beth on another fantastic Rockstar to Superstar canvassing workshop. I went through her program years ago when I was relatively new to the business and just had the opportunity to experience again as part of the training for a new leasing rep we recently hired in my office. The day of training was invaluable for our new rep! Beth shared her wealth of knowledge and experience with our new rep both in a classroom setting and then canvassing in the field. We had a phenomenal day canvassing with Beth’s guidance and feedback. Throughout the course of the day, I saw immediate growth in the new rep’s confidence and skills. With Beth’s guidance, she was able to generate multiple real leads that have already progressed into showings and deal negotiations. I would strongly recommend Beth’s program as part of the training for anyone new to the business! Furthermore, as someone more experienced in the business, I found the day to be an extremely productive refresher course to sharpen my own canvassing skills and to help me become a more effective manager and coach. Thank you Beth!